Sheldon Clay

Sheldon Clay

Sheldon Clay is a veteran advertising professional and a regular contributor to the Minnesota Reformer, which first published this commentary.

protesters demonstrate in favor of abortion rights

The shifting narrative of the abortion debate

By: - July 6, 2023

When someone is trying to sell you something, pay attention to the language they’re using. My long years in advertising taught me that. We’re a year-out from the Supreme Court’s Dobbs decision overturning the longstanding precedent of Roe v. Wade, and the constantly shifting arguments of the anti-abortion side of the debate have been catching […]

Franklin Delano Roosevelt Memorial

Dems need to grab the high ground of freedom

By: - August 19, 2022

As an ad guy I’m used to working on tightly choreographed brand campaigns, so I get frustrated with the communications efforts of the Democratic Party. And I’m not just talking about the annoying daily flood of emails from congressional candidates 10 states away pleading for a few dollars “to help me meet my urgent fund-raising goal by midnight tonight.”



Do to guns what we did to cigarettes — make them culturally repellent

By: - June 28, 2022

Maybe you’ve wondered how much innocent blood needed to get spilled to finally convince Senate Republicans that gun violence has spiraled out of control, and we need to do something. The back-to-back mass shootings in Buffalo and Uvalde gave us the unhappy answer. One month later Congress presented President Joe Biden with a modest bipartisan […]